Lesson - 1 Basics of digital marketing, what digital marketing benefits, how digital marketing works. Lesson - 2 How to use analytics to improve your campaigns, setting marketing metrics, challenges with marketing campaigns, benchmarking, mobile-commerce gap, mobile conversations rates with traffic sources, online conversations, B2B and B2C conversations, campaign analysis, tactics to increase acquisition, conversion and retention, campaign analysis. Lesson - 3 Marketing roadmap, analysing, cultural effects, market intelligence, consumer behaviour, targeting and branding, strategy for social media, Facebook advantages, common digital marketing pitfalls, dormant database leads, Hover over an image to view it in full size. Lesson - 4 How to create compelling campaigns, Nike sample about digital marketing campaigns, campaign gone wrong (Pepsi, Audi campaigns), target audiences. Lesson - 5 How to be a digital marketing specialist, 7P marketing mix, an example SWOT analysis for digital marketing(Starbucks), consumer decisions in digital marketing process, marketing segmentation for digital marketing, digital marketing tools, future of digital marketing, generation difficulties for digital marketing, omni-channel marketing.