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SEO: The Escape Clause

27 January 2023
A person stands atop a ladder in a dimly lit room, looking off into the distance. They are wearing a light blue shirt and blue jeans, with a pair of glasses on their face. In front of them is a black background with white text. Above them, a man is holding a gun. To the left, a white letter O is on a black background. To the right, another white letter O is on a black background. In the foreground, a close-up of a glove is visible, with details of stitching and the texture of material. The person on the ladder looks strong and confident, and the environment around them gives a sense of impending danger.
SEO ChallengesPossible SolutionsAdditional Information
Change in management or ownershipClear communication about the importance and resources needed for SEOProactive management during transition phases can mitigate potential issues
Incorrect information about deadline, targets, budget or resourcesRegular updates and meetings can ensure everyone is on the same pageMake sure to keep all corresponding emails and documents for reference if disputes arise
Refusal of critical internal partner to participatePrioritize internal alignment and ensure there is a shared understanding of the SEO project's importanceFind alternative resources within the organization if a key partner refuses to participate
Company priorities overrule SEO needsBuild a strong business case demonstrating the long-term value of SEOConsider involving high-level management in SEO discussions to support prioritization
Client's lack of understanding of SEOEducate the client about SEO process, complexities, and benefitsConsider regular progress reports to keep the client informed and engaged
Insufficient resource allocationInclude a detailed resource requirement in the project proposalClarify that SEO is ongoing and requires sustained investment
Client unfamiliar with the potential risks and rewards of SEOProvide understandable analogies and case studies to explain potential outcomesEmphasize the potential for high ROI with SEO
Client unaware of the project timelineInclude a detailed timeline in the agreement and update it regularlySEO often requires time to see significant results, patience and commitment are important
Complexity of SEO tasksOutlining all the tasks involved can prevent unrealistic expectationsHighlight that SEO involves a mix of technical, creative, and strategic skills
Ongoing maintenance requirement of SEOSet aside a fixed portion of the allocated resources/time for maintenanceSEO is not a set-it-and-forget-it endeavor, it requires constant attention

This article discusses the potential issues that can arise after a business contract for SEO is signed. It emphasizes the importance of establishing client support and understanding the complexity of SEO before the project begins. It also outlines the steps that should be taken to mitigate the potential issues and ensure that the project is successful.

  • Introduction

  • Common Issues After Contract Signing

  • The Importance of Establishing Client Support

  • Complexity of SEO

  • Conclusion

Introduction: When entering into a business contract, there is always the potential for issues to arise after the contract has been signed. This is especially true when it comes to SEO, as clients can often misunderstand the complexity and importance of SEO. This article will look at some of the most common issues that can arise after a contract is signed, the importance of establishing client support, the complexity of SEO, and how to mitigate these issues.

Common Issues After Contract Signing

One of the most common issues that can arise after a contract is signed is a change in management or ownership. If a new manager or owner is brought in, they may not understand the importance of SEO or be unwilling to allocate the necessary resources to the project. Another issue that can arise is that the information given to you was incorrect. This could be a deadline, sales target, budget, or asset/resource control. A third issue is that a critical internal partner may refuse to participate in the project. This could be the engineering director or product manager not allocating designer or developer time to the SEO tasks. Finally, other company priorities may precede the internal resources initially assigned to SEO.

The Importance of Establishing Client Support

To mitigate these issues, it is essential to establish client support before the project begins. This means that the client must understand the complexity and importance of SEO and be willing to allocate the necessary resources to the project. It is also essential to ensure that the client is aware of the potential risks and rewards associated with SEO and that they are willing to commit to the project for the long term. Additionally, it is essential to ensure that the client understands the project's requirements and the timeline for completion.

Complexity of SEO

SEO can be complex and time-consuming, and it is essential to ensure that the client is aware of this before the project begins. SEO involves various tasks, such as keyword research, content creation, link building, and technical optimization. Additionally, SEO requires ongoing monitoring and maintenance to ensure that the website remains optimized and visible in search engine results.

Conclusion: In conclusion, it is essential to ensure that the client knows the complexity and importance of SEO before the project begins and that they are willing to allocate the necessary resources. Additionally, it is essential to establish client support and ensure that the client understands the requirements for the project and the timeline for completion. By taking these steps, you can help to mitigate the potential issues that can arise after a contract is signed and ensure that the project is successful.

Search engine optimization is the key to unlocking success online.

IIENSTITU
Change in management or ownership, Clear communication about the importance and resources needed for SEO, Proactive management during transition phases can mitigate potential issues, Incorrect information about deadline, targets, budget or resources, Regular updates and meetings can ensure everyone is on the same page, Make sure to keep all corresponding emails and documents for reference if disputes arise, Refusal of critical internal partner to participate, Prioritize internal alignment and ensure there is a shared understanding of the SEO project's importance, Find alternative resources within the organization if a key partner refuses to participate, Company priorities overrule SEO needs, Build a strong business case demonstrating the long-term value of SEO, Consider involving high-level management in SEO discussions to support prioritization, Client's lack of understanding of SEO, Educate the client about SEO process, complexities, and benefits, Consider regular progress reports to keep the client informed and engaged, Insufficient resource allocation, Include a detailed resource requirement in the project proposal, Clarify that SEO is ongoing and requires sustained investment, Client unfamiliar with the potential risks and rewards of SEO, Provide understandable analogies and case studies to explain potential outcomes, Emphasize the potential for high ROI with SEO, Client unaware of the project timeline, Include a detailed timeline in the agreement and update it regularly, SEO often requires time to see significant results, patience and commitment are important, Complexity of SEO tasks, Outlining all the tasks involved can prevent unrealistic expectations, Highlight that SEO involves a mix of technical, creative, and strategic skills, Ongoing maintenance requirement of SEO, Set aside a fixed portion of the allocated resources/time for maintenance, SEO is not a set-it-and-forget-it endeavor, it requires constant attention
SEO client support complexity management ownership information internal partner company priorities keyword research content creation link building technical optimization monitoring maintenance website search engine results requirements timeline
This portrait shows a happy man wearing glasses. The man has short, dark hair with a side part. He is wearing a light blue dress shirt and a navy blazer. He is smiling wide, revealing his white teeth and dimpled cheeks. His glasses have classic black rims with circular lenses, and he is looking directly into the camera. His warm expression and friendly demeanor make him appear welcoming and approachable. He is lit by natural light, making his skin glow and his eyes sparkle.
David Lipper
SEO Professional

David Lipper is an experienced and successful SEO professional. He has worked in the industry since 1997 and has been with his current company since 2006.

David is a highly sought-after consultant and speaker and has given presentations on SEO at various conferences worldwide. He is also a contributing writer for Search Engine Land.

When he's not working or writing about SEO, David enjoys spending time with his wife and two young children.

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