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Unlock Internal Resources for SEO Keyword Research

27 January 2023
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Keyword Research MethodBenefitsExamples
Third-Party ToolsOffers quick identification of relevant topics and keywords, provides data like search volume and competition levelGoogle Keyword Planner, Ubersuggest, SEMrush
Internal ResourcesGenerates ideas from team brainstorming and customer insights, incorporates data from various departmentsBrainstorming sessions, Customer surveys, Sales & Customer Service department data
Creating a Source ColumnProvides easy tracking of keyword ideas' origins, helpful for future keyword reviews and other marketing purposesSource column in 'Raw Keywords' worksheet
Google Keyword PlannerDisplays search volume and competition level of each keyword, helps in identifying related keywordsSpecific keyword search
UbersuggestGenerates keyword ideas based on your initial input, provides SEO difficulty and cost per click dataKeyword overview feature
SEMrushOffers detailed keyword analytics, helps in competitor analysisKeyword Magic Tool, Keyword Overview function
BrainstormingFacilitates exchange of ideas within the team, encourages creative thinkingGroup discussions, Mind maps
Customer SurveysIncorporates customer feedback into the keywords, aligns the SEO strategy to customer needsOnline surveys, Interactive questionnaire sessions
Sales & Customer Service Department DataProvides direct consumer insights, aids in aligning SEO strategy with sales targetsCustomer interaction data, Sale trends
Source Column in 'Raw Keywords' WorksheetImproves the organization of keyword data, assists in tracking the origin of keyword ideasExcel or Google Sheets 'Raw Keywords' worksheet

This article discusses the importance of keyword research for SEO strategies and how to go about it. It covers third-party tools such as Google Keyword Planner and Ubersuggest, as well as internal resources like brainstorming and customer surveys.

Additionally, it suggests creating a source column in the Raw Keywords worksheet to identify where the ideas for each keyword came from, which can be beneficial for future keyword reviews and other marketing purposes.

  • Introduction

  • Third-Party Tools for Keyword Research

  • Internal Resources for Keyword Research

  • Creating a Source Column

  • Conclusion

Introduction: Keyword research is essential to any search engine optimization (SEO) strategy. It involves finding the best keywords to target for organic search engine rankings and creating content that is optimized for those keywords.

Keywords can come from various sources, including third-party tools and internal resources. In this article, we will discuss third-party tools for keyword research, internal resources for keyword research, and how to create a source column to track the origin of each keyword.

Third-Party Tools for Keyword Research

Third-party tools are a great way to quickly identify topics, keywords, and questions relevant to your website and business. Many tools, such as Google Keyword Planner, Ubersuggest, and SEMrush, can help you generate a comprehensive list of potential keywords. These tools can be used to identify the search volume and competition level of each keyword and related keywords that you may not have thought of on your own.

Internal Resources for Keyword Research

In addition to third-party tools, there are many potential keyword resources in-house. Brainstorming with other team members and conducting customer surveys are two ways to generate keyword ideas. You can also look at the data from other departments of your company, such as customer service and sales, to get ideas for keywords. This data can provide valuable insights into what your customers are searching for and what keywords they use.

Creating a Source Column

It may be helpful to note your sources for each keyword. If so, you can create a source column in your Raw Keywords worksheet to identify where or whom the idea for each keyword came from. This can be helpful during future keyword reviews and other marketing purposes beyond SEO.

Conclusion: Keyword research is an integral part of any SEO strategy. There are many potential sources of keywords, including third-party tools and internal resources. Using third-party tools can help you quickly identify topics, keywords, and questions relevant to your website and business.

Additionally, brainstorming with other team members and looking at data from other departments of your company can generate valuable insights into what your customers are searching for and what keywords they are using. It may be helpful to create a source column in your Raw Keywords worksheet to identify where or whom the idea for each keyword came from. This can be helpful during future keyword reviews and other marketing purposes beyond SEO.

Unlock the power of your resources to discover the keywords that will drive your SEO success.

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Third-Party Tools, Offers quick identification of relevant topics and keywords, provides data like search volume and competition level, Google Keyword Planner, Ubersuggest, SEMrush, Internal Resources, Generates ideas from team brainstorming and customer insights, incorporates data from various departments, Brainstorming sessions, Customer surveys, Sales & Customer Service department data, Creating a Source Column, Provides easy tracking of keyword ideas' origins, helpful for future keyword reviews and other marketing purposes, Source column in 'Raw Keywords' worksheet, Google Keyword Planner, Displays search volume and competition level of each keyword, helps in identifying related keywords, Specific keyword search, Ubersuggest, Generates keyword ideas based on your initial input, provides SEO difficulty and cost per click data, Keyword overview feature, SEMrush, Offers detailed keyword analytics, helps in competitor analysis, Keyword Magic Tool, Keyword Overview function, Brainstorming, Facilitates exchange of ideas within the team, encourages creative thinking, Group discussions, Mind maps, Customer Surveys, Incorporates customer feedback into the keywords, aligns the SEO strategy to customer needs, Online surveys, Interactive questionnaire sessions, Sales & Customer Service Department Data, Provides direct consumer insights, aids in aligning SEO strategy with sales targets, Customer interaction data, Sale trends, Source Column in 'Raw Keywords' Worksheet, Improves the organization of keyword data, assists in tracking the origin of keyword ideas, Excel or Google Sheets 'Raw Keywords' worksheet
keyword research search engine optimization (SEO) third-party tools internal resources Google Keyword Planner Ubersuggest SEMrush brainstorming customer surveys customer service sales Raw Keywords worksheet source column
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David Lipper
SEO Professional

David Lipper is an experienced and successful SEO professional. He has worked in the industry since 1997 and has been with his current company since 2006.

David is a highly sought-after consultant and speaker and has given presentations on SEO at various conferences worldwide. He is also a contributing writer for Search Engine Land.

When he's not working or writing about SEO, David enjoys spending time with his wife and two young children.

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