This article discussed advanced techniques for developing a practical Information Architecture (IA), which is essential for successful websites and applications. Techniques discussed include cross-referencing, descriptive anchor text, breadcrumb navigation, and minimizing link depth. These techniques help to provide users with a clear and intuitive structure for the organization of content and a logical navigation path.
Introduction
Advanced IA Development
Cross-references Should Be Cross-Linked
Descriptive Anchor Text
Implement Breadcrumb Navigation
Introduction
Developing an effective Information Architecture (IA) is a crucial step in planning and implementing a successful website or application. A practical IA should provide a clear and intuitive structure for the organization of content and a logical navigation path for users to follow. This article will discuss advanced IA development techniques, including cross-referencing, descriptive anchor text, breadcrumb navigation, and minimizing link depth.
Advanced IA Development
The first step in developing a practical IA is to conduct keyword research and then map out the site architecture. When mapping out the site architecture, it is essential to keep the number of categories as low as possible without making them so broad that the classification is no longer helpful. Once the site architecture is mapped out, several additional techniques can be used to refine further and enhance the IA.
Cross-references Should Be Cross-Linked
It is essential to consider how to cross-reference content that could reasonably fall into more than one category. For example, on Amazon.com, many products are cross-referenced using the “frequently bought together” and “customers who bought this item also bought” sections. Additionally, hashtags can be used to cross-reference content.
Descriptive Anchor Text
When linking to internal content, descriptive anchor text must accurately reflect the page or asset being linked to. This will help users understand the link's context and make it easier for search engines to understand the page's content.
Implement Breadcrumb Navigation
Breadcrumb navigation is a helpful navigational element that allows users to keep track of their location within the site easily. It is typically displayed as a series of links at the top of the page, allowing users to jump back to previous pages quickly.
Refactor Your Architecture to Minimize Link Depth
Link depth is the number of clicks required to reach a page from the homepage. It is essential to minimize link depth as much as possible, as users may be discouraged from visiting pages requiring too many clicks. To minimize link depth, it is essential to refactor the site architecture to ensure that pages are as close to the homepage as possible.
Conclusion
Developing an effective IA is a crucial step in planning and implementing a successful website or application. Advanced IA development techniques, such as cross-referencing, descriptive anchor text, breadcrumb navigation, and minimizing link depth, can help refine and enhance the IA. By implementing these techniques, websites, and applications can provide users with a clear and intuitive structure for the organization of content and a logical navigation path.
Focus on the details of your website's information architecture for maximum SEO performance.
