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Optimizing SEO with Local Signals & Personalization

This portrait shows a happy man wearing glasses. The man has short, dark hair with a side part. He is wearing a light blue dress shirt and a navy blazer. He is smiling wide, revealing his white teeth and dimpled cheeks. His glasses have classic black rims with circular lenses, and he is looking directly into the camera. His warm expression and friendly demeanor make him appear welcoming and approachable. He is lit by natural light, making his skin glow and his eyes sparkle.David Lipper
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13 min read
This image is a screenshot of a city map. The map is filled with various streets, buildings, and other landmarks. There is a blurry image of a sign in the top right corner, with yellow oval shape and black text. In the center of the image is a screenshot of a video game, with white text on a black background. There is a blurry logo in the bottom right corner, with a white circle and black lines. In the bottom left corner is a man with glasses, smiling. There is a white logo with a black arrow in the top left corner. Lastly, a black and white camera is visible in the bottom right corner. All of these elements come together to create a detailed and vibrant map of a city.

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A magnifying glass is placed on a yellow background. The magnifying glass has a black handle and a silver pen in the center of the lens. The handle is slightly curved, and the lens is circular in shape. The yellow background has a few other small objects, including a yellow and black letter ‘S’ and a yellow and black sign with a letter ‘F’. The magnifying glass is the main focus of the image, with the yellow background providing a contrasting color to the silver and black of the magnifying glass. The image is a close-up, providing detail on the silver pen and black handle of the magnifying glass.

SEO vs SEM: What's the Difference?

A young woman sits in front of a computer, her long hair swept back. She appears to be working on multiple screens, with the main one having a yellow and black background. On the left side of the screen is a logo, and to the right is a yellow and grey play button. On the bottom of the screen is a line of black text on a white background. In the foreground is a grey and orange gear, and the woman is intently focused on her work. She is wearing a white top and her hands are poised over the keyboard as she types away.

What Is Semantic SEO?

This image features a blackboard with two white and orange gears and several other elements. In the top left corner of the image, there is a group of white gears with words written on them. Below that, there is a yellow and black sign with black text. In the center of the image, there is a black circle with a white background surrounded by a white circle. There is also a black circle with a white background near the bottom of the image, and a black and white sign with white text near the top right corner. All of these elements are placed on top of a white surface. Together, they create an interesting visual composition.

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