The guild model is an alternative organizational structure designed to address some of the weaknesses of the traditional matrix model. It involves organizing teams around products or product lines and forming communities of practice or "guilds" that provide members with standards and practices for their particular function.
This gives product leaders greater authority and autonomy in directing their squads while reducing the burden of stakeholder management. Product leaders can use the TIPS framework to determine where guild leaders fit in the stakeholder priority list, and examples of guilds include UX guilds and front-end developers guilds.
Introduction
What This Means for Product Leaders
TIPS Framework
Examples of Guilds
Conclusion
Introduction: The guild model is a unique organizational structure popularized by Spotify in 2012. It is an alternative to the traditional matrix model and is designed to address some of the weaknesses of the matrix model.
It involves organizing teams around products or product lines and forming communities of practice or "guilds" that provide members with standards and practices for their particular function. This has several implications for product leaders, giving them greater authority and autonomy in directing their squads while reducing the burden of stakeholder management.
What This Means for Product Leaders
The guild model gives product leaders greater authority and autonomy in directing their squads. This is because the team members are aligned primarily to products or product lines rather than formal reporting lines. This means that product teams are freer to take or ignore their colleagues' advice, which may result in more efficient decision-making and increased productivity.
At the same time, the guild model also reduces the burden of stakeholder management. This is because the guilds are not formal authority structures and therefore do not require the same kind of oversight and management as traditional matrix models. This allows product leaders to focus on their core product responsibilities rather than managing and coordinating with stakeholders constantly to manage and coordinate with stakeholders constantly.
TIPS Framework
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For product leaders to effectively utilize the guild model, they must first determine where guild leaders fit in the stakeholder priority list. This can be done by using the TIPS framework, which stands for:
T - Trust: Guild leaders should be trusted to make decisions that are in the product's best interest.
I - Influence: Guild leaders should have a degree of influence over the product.
P - Power: Guild leaders should have the power to make decisions and execute them.
S - Support: Guild leaders should have the support of the product team and other stakeholders.
Examples of Guilds
One example of a guild is the UX guild, which defines best practices for user research. Another example is the front-end developers guild, which advices choosing a javascript framework and organizing contributions to a widget library. These guilds are usually led by a senior practitioner who hires and fires, assigns members to teams, and leads efforts to define best practices or develop reusable templates, libraries, etc.
Conclusion: The guild model is a unique organizational structure popularized by Spotify in 2012. It is designed to address some of the weaknesses of the matrix model and involves organizing teams around products or product lines and then forming communities of practice or "guilds" which provide members with standards and practices for their particular function.
This has some implications for product leaders, as it gives them greater authority and autonomy in directing their squads while reducing stakeholder management's burden. Product leaders should use the TIPS framework to determine where guild leaders fit in the stakeholder priority list. They should look to examples such as the UX guild and the front-end developers guild for guidance on how to structure their guilds.
Leadership in the Guild Model is not a solo journey; it requires collaboration and collective effort to achieve success.
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