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Problem Solving

A Problem Solving Method: Brainstorming

12 December 2021
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Steps in BrainstormingPurposeExamples
Understanding the problemTo grasp the nature and extent of the problemIdentifying that the company's profits are declining
Gathering informationTo gather all necessary data and insights regarding the problemSurveying customers, examining sales data
Generating ideasTo create a variety of possible solutionsSuggesting new marketing strategies or improved customer service
Evaluating and selecting ideasTo sift through the possible solutions and select the one most likely to succeedChoosing to implement a new marketing strategy
Implementing the best ideaTo put the chosen solution into practiceLaunching the new marketing campaign
Reviewing the resultsTo assess the effectiveness of the solutionAnalyzing sales data post-campaign launch
Brainstorming in BusinessTo generate innovative ideas and solve problemsCreating new products, improving services, exploring new markets
Brainstorming in Problem-solvingTo generate potential solutions to complex problemsFinding the reason for declining sales
Brainstorming in MarketingTo attract new customers and retain current onesIdentifying target audiences, creating marketing campaigns
Brainstorming in Interface designTo create user-friendly interfacesDesigning an intuitive app interface

Brainstorming is a problem solving technique where a problem is broken down into smaller, more manageable parts to develop different solutions for it. The problem can be anything from what to have for dinner, where to go on vacation or which person in the office is stealing from the communal coffee pot.

To brainstorm a problem, problem solvers gather a group of knowledgeable people about that particular problem and ask them questions about it. They then take all of these answers and try to find common themes among them – usually by drawing diagrams or writing lists – these themes will lead them towards finding a solution to their problem.  Brainstorming is also used to generate ideas, especially those aimed at creative projects such as problem solving or an interface between two parties.

The problem solvers can be anyone from business consultants to CEOs who problem-solve with their own companies to friends trying to decide where they want to go for dinner. It's also used in marketing problem solving, finding new markets for products/services, marketing strategies, and how target audiences will respond (positively or negatively) to certain types of messaging.

A problem solver will break down the problem into smaller ones that are easier to solve, then define problems until there is one left which they have no idea how the problem might solve. This final problem is used as the basis for an answer. The main steps in brainstorming when problem solving include: 

1. Understanding the problem

2. Gathering information about the problem

3. Generating ideas about the problem

4. Evaluating and selecting ideas 

5. Implementing the best idea 

6. Reviewing the results of the brainstorming session

Brainstorming is used in business, problem-solving, marketing, and interface design contexts. It's a problem solving technique that can be used by anyone with a problem to solve, and it's a great way to get a group of people working together to find a solution. When used correctly, brainstorming will lead you towards finding an answer to your problem.

If you want to learn more problem solving skills, you can join IIENSTITU's problem solving skills course. In addition, you can improve your solving skills with free online courses and certifications. Join us today!


1. What Is The Problem Solving Method Of Brainstorming?

2. What Are The Steps of the Brainstorming Process?

What Is The Problem Solving Method Of Brainstorming?

Brainstorming is a problem solving method that allows you to generate ideas in an uncontrolled environment. Unlike other problem-solving methods, brainstorming does not produce effective results if participants can pass judgment on the ideas presented. This problem-solving method is used for all types of problems, ranging from big decisions like moving cities to smaller ones like what gift to buy your friend for their birthday.

The first step in problem solving with brainstorming is getting participants together and introducing them to the issue at hand through a summary or by showing it directly. Participants should then be told that they will be given time, usually two minutes, before being asked to share any thoughts about potential solutions. After this period of silence, participants are asked to share the ideas they came up with, even if they seem entirely ridiculous. The brainstorming method does not allow for any critique or judgment during the idea-sharing. It is important to accept every idea that participants offer and thank them for their input when people finish speaking.

People may use the problem-solving method in various ways depending on what problem you're trying to solve and who your audience is. For example, if you're planning a surprise birthday party for your husband, brainstorming would help you develop gift ideas that he might like and then schedule a celebration that fits his interests without him knowing about it beforehand. If you need to plan out an entire project at work using this problem solving method, brainstorming will help you develop problem-solving strategies and possible solutions.

The problem-solving method can be used for any problem that needs to be solved, even the ones we don't typically think of as such. For example, problem-solving-oriented brainstorming may help you decide which movie to see this weekend or what ingredients to add to make a fantastic dish. It is also advantageous when planning something like a wedding: problem-solving-oriented brainstorming will help determine how many guests will attend and where the ceremony and reception should occur.

The problem-solving method involves everyone affected by whatever problem is being solved so everyone can hear them and their input considered in the decision-making process. This results in much more creative ideas and a higher chance of finding the best solution. Brainstorming is also a problem solving method that can be used for people who are not used to problem solving. This problem solving method is more relaxed than others and allows for mistakes, which can help people feel more comfortable when brainstorming.

Brainstorming is a problem-solving method used in many different fields and for many other purposes. It is essential to keep an open mind when using this problem solving method and accept all ideas that participants offer, no matter how ridiculous they may seem. With enough time and practice, brainstorming can help you find solutions to any problem.

The problem solving method of brainstorming helps us develop potential solutions by getting input from everyone involved in the issue at hand, without judgment. The problem solving method of brainstorming is used for all sorts of problems, depending on who is using it and what problem they are trying to solve. Still, it only involves problem-solving-oriented brainstorming when there is an objective. It can be applied to any issue that needs to be solved and allows people who may not feel comfortable problem solving with other methods to express themselves freely. This problem solving method requires time and practice before you can use it properly. However, once mastered, it creates a creative environment where everyone's input will be considered equally, leading to better results.

What Are The Steps of the Brainstorming Process?

When it comes to problem solving, brainstorming is one of the most popular methods. But what are the steps involved in this process? Here's a look at what you need to do to get the most out of brainstorming:

1. Define the problem. The first step is to define the problem you're trying to solve clearly. It will help you stay focused and ensure that all ideas generated during the brainstorming session are related to the issue at hand.

2. Encourage creativity. The next step is to encourage creativity among your team members. It means giving them permission to think outside the box and develop unconventional solutions.

3. Generate ideas. Once everyone is feeling creative, you can start generating ideas. Don't be afraid to develop wild concepts, as they might lead to more practical solutions. It's also a good idea to create action items that you feel your team could work on for the problem at hand.

4. Refine ideas and select the best option. Once everyone has shared their ideas, it's time to narrow down your choices to the most viable options available. It will give you a good starting point for problem-solving so you can easily create the next steps for each of these action items.


1. What do you think is the best solution for solving a particular problem?

2. How many ideas do you typically come up with during brainstorming sessions? 

3. When should one use brainstorming sessions versus other types of problem-solving methods?

4. Do you find that productivity decreases after completing a brainstorming session?

Understanding the problem, To grasp the nature and extent of the problem, Identifying that the company's profits are declining, Gathering information, To gather all necessary data and insights regarding the problem, Surveying customers, examining sales data, Generating ideas, To create a variety of possible solutions, Suggesting new marketing strategies or improved customer service, Evaluating and selecting ideas, To sift through the possible solutions and select the one most likely to succeed, Choosing to implement a new marketing strategy, Implementing the best idea, To put the chosen solution into practice, Launching the new marketing campaign, Reviewing the results, To assess the effectiveness of the solution, Analyzing sales data post-campaign launch, Brainstorming in Business, To generate innovative ideas and solve problems, Creating new products, improving services, exploring new markets, Brainstorming in Problem-solving, To generate potential solutions to complex problems, Finding the reason for declining sales, Brainstorming in Marketing, To attract new customers and retain current ones, Identifying target audiences, creating marketing campaigns, Brainstorming in Interface design, To create user-friendly interfaces, Designing an intuitive app interface
problem solving
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Sezin Gök

SHe is a graduate of Akdeniz University, Department of Business Administration. She graduated from the university with a faculty degree. It has contributed to its environment with its social responsibility project. She writes articles about business and its fields.

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