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Measuring SEO Progress: Documenting Changes & Tracking Results

This portrait shows a happy man wearing glasses. The man has short, dark hair with a side part. He is wearing a light blue dress shirt and a navy blazer. He is smiling wide, revealing his white teeth and dimpled cheeks. His glasses have classic black rims with circular lenses, and he is looking directly into the camera. His warm expression and friendly demeanor make him appear welcoming and approachable. He is lit by natural light, making his skin glow and his eyes sparkle.David Lipper
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This image shows a close-up of a metal clip on a piece of paper. The clip is silver in color and has two prongs that spread out from the center. To the right of the clip is a yellow pencil resting on a wooden surface. Below the clip is a pair of metal scissors, with the blades open. In the background is a man with glasses, smiling. Above him is a white letter 'O' on a black background. At the top of the image is a silver and silver scale, with more white text on a black background. All of these items are arranged on a table, giving the image a sense of cohesion.

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A magnifying glass is placed on a yellow background. The magnifying glass has a black handle and a silver pen in the center of the lens. The handle is slightly curved, and the lens is circular in shape. The yellow background has a few other small objects, including a yellow and black letter ‘S’ and a yellow and black sign with a letter ‘F’. The magnifying glass is the main focus of the image, with the yellow background providing a contrasting color to the silver and black of the magnifying glass. The image is a close-up, providing detail on the silver pen and black handle of the magnifying glass.

SEO vs SEM: What's the Difference?

A man wearing glasses and a beard is looking at a globe with a focused expression. His glasses are slightly crooked, and the light reflects off the lenses. The globe is blue and white, with white text on the surface and a few clouds. The man's face is illuminated by a warm light, and his neck is visible, with a few subtle creases. He is wearing a white shirt, and his eyes, nose, and lips are visible, giving the impression of a thoughtful, contemplative expression. His hair is short and dark, and his beard is neatly trimmed. In the background is a grey wall with white text, providing a stark contrast to the vibrant colors of the man and the globe.

What are SEO and SEM? Which One Should You Use?

A young woman sits in front of a computer, her long hair swept back. She appears to be working on multiple screens, with the main one having a yellow and black background. On the left side of the screen is a logo, and to the right is a yellow and grey play button. On the bottom of the screen is a line of black text on a white background. In the foreground is a grey and orange gear, and the woman is intently focused on her work. She is wearing a white top and her hands are poised over the keyboard as she types away.

What Is Semantic SEO?