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How To Make Your Content Engaging?

06 December 2021
How To Make Your Content Engaging?

Are you a blogger, writer, or content manager? Do you feel your article is boring and not engaging enough even though it has a lot of good points to share with the world?

You are not alone. There's so much advice about counterintuitive concepts from people who have been at this for years. You may have heard some of them:

  • Write a controversial post

  • Be original and break the rules

And perhaps you have also heard about this technique: hook someone with your opening line. And then, all of a sudden… it has nothing to do with what you were saying! It doesn't even come close. It is just something that may be relatable to the content but not strictly related.

Don't worry; there's another method that can help you build a bridge from that starting point to your main topic without creating a detour or wasting time on lengthy explanations.

This method is called "topical relevancy," In this article, I will teach you how to use it through examples and easy steps.   

But first, what is topic relevance?

Topical relevancy in content means that you connect your topic and something happening in the world. It can be a news story, an event, or even something as simple as a trend. When you connect your content to something that people are interested in, you provide them with a reason to read it. You are also giving them an away understand it better.

For example, you provide topical relevancy if you write about the economy and mention the recent stock market crash. Likewise, if you are writing about parenting and the current debate over whether or not to vaccinate children, you are delivering topical relevance. 

When creating your content, you need to find topical relevancy to keep people interested in what you have to say.

The following step-by-step guide will show you just how topical relevancy works and how you can use it in your writing. 

Step 1: Identify the relevance of the topic to your readers

Before you even start writing your piece, ask yourself this question: "why does my reader care about this?" This is important because it's hard for them to feel engaged without knowing why they want to read it.

For example, when we talked about the stock market crash during Step 1, we said that you provide topical relevancy if you mention something like that at the beginning of your article. But what does that mean for the reader? 

It means that they can understand the article better because they will see its relevance to what is happening in the world. It also means that they are more likely to continue reading because they are interested in finding out more.

Step 2: Find a news story or event related to your topic.

Once you have identified the relevance of your topic, it's time to find a news story or event that is related to it. This can be something happening right now or something that has happened in the past. 

For example, if you are writing about parenting, you could choose a news story about a debate that is happening right now. If you write about the economy, you could select a news story about the stock market crash. 

The key is to find a story that your reader will be interested in. 

Step 3: Connect the story to your topic

Now it's time to connect the story to your topic. This is where you explain how it is relevant and why it matters. 

For example, if you write about the stock market crash, you could say something like this: "The stock market crash is important because it shows us how quickly things can change." 

If you are writing about parenting, you could say something like this: "The debate over whether or not to vaccinate children is important because it shows us how difficult parenting can be."

After writing this, your reader will see that the story is related to the topic and why they should continue reading. 

Step 4: Make a conclusion or suggestion based on what you've learned.

Finally, make a statement to show your reader how everything fits together and what you want them to know. For example, if we were writing about the economy, we could say something like this: "The stock market crash shows us how quickly things can change and also highlights the unpredictability of life." 

If we were writing about parenting, we could say something like this: "Although the debate over whether or not to vaccinate children is controversial, it serves as a reminder of what is truly important."

This step is essential because it gives your reader a reason to keep reading. 

Step 5: Make sure you incorporate the following elements into your writing.

Finally, you need to make sure that you are incorporating the following elements into your writing to engage your readers :

Opinion words - these give them an insight into why you feel how you do about this topic Language - using descriptive language will help them visualize what is happening in the news story Evaluation - showing them why they should care about this story is critical Details - providing them with specific information helps them understand everything better Tone - when doing research, be careful not to use polarizing language when describing individual ideas Personal experience/stories - using personal accounts can help readers connect with the topic on a deeper level. 

When writing, make sure you use these elements to keep your readers engaged. If you are struggling to incorporate them into your writing, try using a thesaurus to find different words that you can use. 

Remember, the most important thing is to be clear and concise. You don't want to overload your readers with too much information at once. Instead, focus on one or two points and go from there. 

The key is to keep practicing and always be aware of how to improve your writing. Remember, engaging content is vital if you want your readers to stick around!

To be engaging, you need to do the following:

  • Find a relevant news story or event

  • Connect the story to your topic

  • Make a conclusion or suggestion based on what you've learned

  • Make sure you are incorporating the following elements into your writing (opinion words, language, evaluation, details) 

Remember that engaging content is vital if you want your readers to stick around! 

Articles usually incorporate all of these elements to keep their reader's attention. However, essays only use one section at once. So, for example, they might talk about two different topics (find a relevant news story/event and connect it), but then only make one point (conclude or based on what you've learned). To be a great writer, you need to do all of these things at once. 

This is why it is essential to practice and always be aware of improving your writing. Remember, engaging content is vital if you want your readers to stick around!

Engaging content is vital if you want people to stick around and read what you have written. You can use specific techniques to make your content more interesting for your readers. 

One way to make your content more engaging is to find a relevant news story or event and connect it to your topic. This will help your readers see how the report relates to their interests. Additionally, it will help them understand the subject better. 

Another way to make your content more engaging is to create a conclusion or suggestion based on what you've learned. This will help your readers see how they can apply what they've learned to their own lives. Additionally, it will help them understand the topic better. 

Finally, make sure you incorporate the following elements into your writing: opinion words, language, evaluation, details. These elements will help your readers connect with the story deeper and understand it better. Remember, the most important thing is to be clear and concise. You don't want to overload your readers with too much information at once.

content writing
Sezin Gök - Blogger
Sezin Gök
Blogger

SHe is a graduate of Akdeniz University, Department of Business Administration. She graduated from the university with a faculty degree. It has contributed to its environment with its social responsibility project. She writes articles about business and its fields.

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