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The Most Popular Social Media Platforms

07 January 2022
A woman is pictured smiling while holding a tablet computer. She is sitting in front of a laptop with a white screen, and her hands are positioned on the tablet, which has a brightly colored background. She has a bright yellow background to her, and her eyes are focused on the tablet. In the background, there is a group of thumbs-up symbols in different colors, including a white one on the top right and a yellow one on the bottom left. The woman is wearing a suit, and her hair is tied back. Her expression is one of joy and contentment.

Social media is getting more and more popular day by day. Everyone has a social media word on their tongue. So, what social media does not fall out of these languages? It is a medium where people can share information simultaneously and mutually. It is possible to share and communicate over the Internet. Both people and businesses use social media platforms. Thanks to social media, you can reach many people around the world. Of course, having social media manager can also be beneficial for you. Some platforms have text, some have visual content, and some have videos.

The social media platform you use may change depending on what you are interested in. Almost everyone uses social media in one way or another. Especially in the pandemic, it has increased many times over than usual. Some reasons to use social media are: enjoying your free time, communicating with friends or others, sharing, shopping, watching videos, listening to music, sometimes just to distract yourself. In other words, there is a lot of space that social media platforms can use. This allows more people to use social media platforms. It would not be a lie to say that millions of people use it.

There will be more uses in the future than now. In other words, it will become even more critical in people's lives. Therefore, it is the most logical for businesses and businesses to enter social media immediately.

Social media is a big help to get a good place in the future. The sooner they enter, the more benefits they can gain. Shopping through social media platforms is getting more and more popular. Especially the pandemic has been very effective in this regard.

What Is Social Media Expertising?

It is also essential to be able to use social media effectively. The more you know about this subject, the more quickly you can reach your goals. For this, you can read, watch informative content or get training. If you want to study and study, the Institute is the right place for you. You can easily take classes online. Especially Social Media Specialist Training. With this training, you can use social media more effectively. Especially if you have a business, I definitely recommend attending this training.

Some of the things you can learn in training are: What are the social media trends, how to manage the crisis situation, how to create a social media strategy, how to use corporate identity, ways to develop business and ideas using digital channels, how to win new customers and users, what are the advertising models, social media ways to be successful and known in the media, techniques for networking and social media tools.

In addition to the lessons, there is also homework and practise exams in the training content. At the end of the training, you can take the certification exam. If you get an excellent grade, you get a nifty certificate. In other words, you can both contact information and get a certificate.

In fact, there are many social media platforms. But some of them are not followed much by people. The most followed and known applications are stated in the rest of the blog. It has been determined that users of the platforms are predominantly young and middle-aged. The Most Popular Social Media Platforms are;

  • Instagram

  • Twitter

  • Facebook

  • Youtube

  • WhatsApp

  • Tiktok

  • Snapchat

  • Facebook Messenger

These most used social media platforms are explained in We Are Social's 2021 digital report. A worldwide analysis was carried out. According to this list, Facebook is in the first place. Facebook application has 2 billion 740 million users. Youtube application is in the second place. Youtube application has 2 billion 291 million users. WhatsApp is in third place. WhatsApp application has 2 billion users. In fourth place is the Facebook Messenger application. Facebook Messenger application has 1.3 billion users. In fifth place is the Instagram application. The Instagram application has 1 billion 221 million users. Another viral platform is Twitter. Twitter has 353 million users. Therefore, it is not in the top five.

Instagram is a social media platform that was launched in 2010. It is more visual-based. A large part of Instagram's user base consists of the young age group. It was known as a photo-sharing application when it first came out. It is used for many purposes today. You can share photos and videos and communicate with people. You can also shop and discover new brands. It is also a widespread platform for advertising. It is also a preferred platform for getting inspiration or ideas on a subject.

Some of the features made on Instagram at the moment: Opening live broadcasts, sharing permanent photos for 24 hours, shopping on the Insta shop, sharing long videos in the form of series on IGTV, sharing short videos of 15 or 30 seconds in the natural part, communicating with people and brands, and of course. The most well-known is the classic photo and video sharing in the feed. In other words, it is a platform that you can use for personal and commercial purposes. In addition, Instagram is used a lot in terms of interaction. You can reach so many people with little effort.

You see, a video you posted has been watched by millions. This is, of course, just a simple example. But thanks to this interaction, brands are also joining Instagram for a better future. Because Instagram can be beneficial for a brand to grow. Many small businesses have sprung up, especially during the pandemic. These small businesses started to succeed using social media platforms. Thanks to the existing features of Instagram, it is easier for them to grow. They are both known for advertising and can sell on the same platform.

Mark Zuckerberg launched Facebook in 2004. Facebook is currently used mainly by the middle age group. People use it to communicate with their relatives, old and new friends. They can also interact with brands. It is a platform frequently used by businesses. Brands promote their brands on Facebook. In this way, they can reach their target audiences more efficiently. Of course, they can also sell.

In other words, it is a social media platform that can be used for personal or commercial purposes. Facebook is actually popular in terms of gaming as well. Some games are played on Facebook. The most famous game among these is Candy Crush Saga. Of course, there are other games as well. You can also play these games online with your friends on Facebook. These games especially attract the attention of the middle age group, which is the user base.

Twitter is a social media platform founded by 4 people in 2006. Jack Dorsey, Noah Glass, Evan Williams, and Bizz Stone. The most unique feature is sharing using 140 characters. This is the maximum number of characters you can use at once to say something. With the recent updates, this character limit has been increased to 280.

Posts made on Twitter are called tweets. Users can also share images and videos in their tweets. In addition, comments and discussions on topics can be made under tweets. Like other platforms, Twitter is an opportunity for businesses. Businesses have the opportunity to promote their brands and increase their sales. It also provides convenience to reach large masses.

Youtube is a platform where you can share video content. It was founded in 2005 by Paypal employees. It was acquired by Google in 2006. People can create their own channels. Then they can share videos on their pipelines according to their wishes. When we say Youtube, of course, the word YouTuber comes to mind. We hear the phrase YouTuber even in the news. Youtubers refer to people who share videos and earn income on the Youtube platform.

Videos are shared from all over the world. To earn money, you must have a certain number of subscribers and watch time. When it comes to making money, the number of people sharing videos has increased even more. Of course, like others, businesses also prefer this platform. Video sharing is effective in informing target audiences.

Tiktok was developed in China in 2015. It is used in many countries today. It is known as the most and fastest-growing platform in a short time. It is a platform where short videos are shared. Users can create and edit videos and stream live. You can also earn through the Tiktok app. Businesses, as well as regular users, can make profits. For this, you need to put your accounts in a good position. You can also increase awareness by sharing videos frequently.

WhatsApp is now a messaging application that everyone uses. The features that came after did not remain only as a messaging application. It would be appropriate if I say it has turned into a social network. For example, 24 hours permanent photos can be shared. After this feature, we can now call WhatsApp a social media platform. There is also a section where you can specify your status. People don't usually message each other via SMS anymore. WhatsApp is the first word that comes to mind when we hear messaging.

social media social media specialist social media expert social media manager social media platform popular social media platforms
A young woman is seated at a small round table, her hands cupped around a steaming mug of coffee. She looks relaxed and content, her gaze focused on something in the distance. Her long brown hair falls softly around her face, and her lips are slightly turned up in a gentle smile. The table is covered by a light yellow cloth, and the mug is decorated with a floral pattern. The air is filled with the rich and inviting aroma of freshly brewed coffee.
Gül Yücel

She was born in 2000 in Germany and he is a student at Gazi University, Department of City and Regional Planning. At the same time, she graduated from Anadolu University AÖF Radio and Television Programming. She wrote a book called I'm 17 and her book was published in 2019. Now she writes articles at Istanbul Business Institute.

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