Filtering Out Low-Traffic Keywords: An SEO Guide
|Low-Traffic Keywords Definition||Low search volume or competition, potential for higher placement in SERPs||Integrate into content to target emerging trends, seasons, or future events|
|Trending and Seasonality||Opportunity to optimize before competition rises||Begin SEO optimization early, particularly for predictable, recurring events|
|Events Planned Years in Advance||Time to build up your presence in the search results||Use low-traffic keywords to start optimizing for these events early|
|Back-to-School Season Optimization||Lower competition after a season ends, opportunity for early optimizations||Use low-traffic keywords to target the season early|
|Product Launches and Marketing Campaigns||Low-traffic keywords help avoid use of embargoed terms||Use low-traffic keywords that align with your product or campaign|
|Keyword Embargoes||Mitigated risk of prematurely releasing information||Use low-traffic keywords without breaking embargo|
|Long-Tail Keyword Strategy||Low competition, specific targeting, and considerable traffic potential||Set a worthwhile traffic threshold and target long-tail keywords|
|Automated and Competitors' Queries||Identify low-traffic keywords worth targeting||Incorporate this data into a long-tail keyword strategy|
|Low-Traffic Keywords Deletion||Preserved potential of conversion upon filtering||Filter out low-traffic keywords instead of deleting. Test if conversion potential is high|
|Conversion Potential Testing||Identify high-conversing low-traffic keywords||Target and test these keywords for higher conversions|
This article discusses the potential benefits of targeting low-traffic keywords and how to do so. It explains how low-traffic keywords can be used to get ahead of an emerging trend, season, or future event and how to optimize for product launches and marketing campaigns. It also describes how to create a long-tail keyword strategy that can bring in worthwhile traffic without a significant investment of resources.
Definition of low-traffic keywords
Reasons why they may be worth targeting
Trending and Seasonality
Examples of events planned years in advance
Low-traffic keywords are phrases or terms with low search volume or competition. These terms often don’t seem worth targeting, but they may be worth considering, depending on your situation's context and specifics. In this article, we’ll discuss why low-traffic keywords may be worth targeting and how to do so.
A. Definition of Low-Traffic Keywords
Low-traffic keywords are phrases or terms with low search volume or competition. They are typically not seen as worth targeting, as they will not bring in much traffic. However, there are specific scenarios where low-traffic keywords can be beneficial.
B. Reasons Why They May Be Worth Targeting
Low-traffic keywords may be worth targeting for a variety of reasons. For example, they can be used to get ahead of an emerging trend, season, or future event. They can also lay the groundwork for an upcoming product launch or marketing campaign. Additionally, they can be used to create a long-tail keyword strategy that can bring in worthwhile traffic without a significant investment of resources.
II. Trending and Seasonality
A. Examples of Events Planned Years in Advance
Significant events like the Olympics and the Super Bowl have been planned for many years. Before anyone knows who will compete in these events, you already know what they are and when and where they will be held. It is beneficial to start optimizing for these events early, as the competition for traffic will be low, giving you time to build up your presence in the search results.
B. Optimizing for the Next Back-to-School Season
The best time to optimize for the next Back-to-School season is shortly after the previous one ends. This is because the competition for traffic has died down, and you can get ahead. Low-traffic keywords can be used to target this season, as they may not have been used by your competitors yet.
III. Product Launches and Marketing Campaigns
A. Challenges of Targeting Keywords with Embargoed Information
When targeting keywords for a product launch or marketing campaign, you may face the challenge of targeting keywords with embargoed information. You cannot use the keywords until the embargo is lifted. In this case, low-traffic keywords can be used to target the product launch or campaign, as the competition for these keywords will be low, and you can use them without the risk of breaking the embargo.
IV. Long-Tail Keyword Strategy
A. Worthwhile Traffic Threshold
When creating a long-tail keyword strategy, setting a worthwhile traffic threshold is essential. This means you should only target keywords with a certain amount of search volume or competition. This will ensure that you are targeting keywords that will bring in worthwhile traffic but may not be overly competitive.
B. Automated Queries and Competitors’ Queries
When creating a long-tail keyword strategy, it is also beneficial to use automated and competitors’ queries. This will help you identify low-traffic keywords that may be worth targeting.
A. Don’t Delete Low-Traffic Keywords
When considering low-traffic keywords, it is essential to remember that they should not be deleted. Instead, they should be filtered out and tested if the conversion potential is high.
B. Filter Them Out Instead
When dealing with low-traffic keywords, it is essential to filter them out instead of deleting them. This will ensure that you are not missing out on any potential opportunities.
C. Test Them if Conversion Potential is High
If the conversion potential for a low-traffic keyword is high, it is worth testing it out. This will allow you to determine whether the keyword is worth targeting.
In conclusion, low-traffic keywords may be worth targeting, depending on your situation's context and specifics. They can be used to get ahead of an emerging trend, season, or future event, to lay the groundwork for an upcoming product launch or marketing campaign, or to create a long-tail keyword strategy. It is important to remember to filter out low-traffic keywords instead of deleting them and to test them if the conversion potential is high.
Focus on high-traffic keywords to maximize your SEO efforts.
David Lipper is an experienced and successful SEO professional. He has worked in the industry since 1997 and has been with his current company since 2006.
David is a highly sought-after consultant and speaker and has given presentations on SEO at various conferences worldwide. He is also a contributing writer for Search Engine Land.
When he's not working or writing about SEO, David enjoys spending time with his wife and two young children.