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Why Are There So Many Videos In Online Education?

03 September 2022
A woman with curly hair and glasses is sitting at a table with her hands folded. She is wearing a yellow shirt and smiling at the camera. There is a white letter 'O' on a black background near her. A blurry image of a book shelf is seen in the background. The woman has a laptop in front of her and is looking at it intently. The table is made of wooden material and has a beige cloth on top. The woman is surrounded by a warm, inviting atmosphere.

The average person watches more than an hour of videos every day. We watch cooking videos, unboxing videos, vlogs, and more. So, it's no surprise that online education has followed suit and integrated video content into the curriculum. But why are there so many videos in online education? 

Better Engagement 

When used effectively, videos can be a great way to keep students engaged. Let's face it; it's easy for students to tune out when just reading text on a screen or listening to a lecture. Videos allow instructors to break up the monotony and delivery information in a way that is engaging and easy to follow. One study found that students who watched lecture videos could retain information better than those who didn't. 

Videos are also processed by the brain 60,000 times faster than text. As a result, students can learn new concepts more quickly when presented in a video format. As a result, instructional videos have become a popular way to deliver content in a short amount of time. 

Improved Accessibility 

Videos are also popular in online education because they improve accessibility. For example, students often take online courses with full-time jobs or other commitments that make attending a physical classroom difficult or impossible. By delivering lectures and other course materials via video, instructors make it possible for these students to get the education they need without having to be in a specific place at a particular time. 

Greater Interactivity 

In addition to being engaging and accessible, videos can also be interactive. There are several ways to make videos more interactive, such as adding clickable links, quizzes, and polls. These features allow students to participate actively in the learning process and get immediate feedback on their progress. 

Increased Personalization 

Videos can also be used to personalize the learning experience. For example, instructors can use videos to provide individualized feedback to students. Additionally, online education platforms often use videos to create a more personalized learning environment by recommending content based on a student's interests and level of understanding. 

More Effective Learning 

Finally, research has shown that video-based instruction is more effective than other methods. For example, in one study, students who watched a video lecture performed better on a subsequent test than those who read a course transcript or listened to an audio recording. 

There are many reasons why there are so many videos in online education. Videos are engaging, easy to process, and accessible, which makes them ideal for delivering educational content. As a result, we can expect to see even more instructional videos as online education grows.

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The woman has a bright and cheerful smile on her face. She has shoulder length, dark brown hair and her lips are slightly parted. Her eyes are closed, emphasizing the size and shape of her smile. Her complexion is fair, and her cheeks are slightly rosy. She is wearing a white t-shirt with a loose fit, and her arms are relaxed at her sides. She looks content and relaxed, as if she is enjoying the moment. She appears to be in a natural and comfortable environment, and her body language conveys a sense of warmth and joy.
Amara Weiss
Institute Secretary, Author

I am Amara Weiss and for many years I have worked in the field of education, specifically in the area of technology. I firmly believe that technology is a powerful tool that can help educators achieve their goals and improve student outcomes. That is why I currently work with IIENSTITU, an organization that supports more than 2 million students worldwide. In my role, I strive to contribute to its global growth and help educators make the most of available technologies.

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