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Why Are There So Many Videos In Online Education?

03 September 2022
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ReasonExplanationEffect on Learning
Better EngagementVideos break up monotony, presenting information in an engaging, easy to follow manner. Videos are processed 60,000 times faster by the brain than text, enabling quicker learning.Leads to increased attention and information retention.
Improved AccessibilityVideos make it possible for students unable to attend a physical classroom due to jobs or other commitments to access course material.Breaks geographical and time constraints, allows for more flexible learning schedules.
Greater InteractivityInteractivity can be incorporated into videos through clickable links, quizzes, and polls, making the learning process more engaging.Enables students to actively participate and receive instant feedback, enhancing their learning experience.
Increased PersonalizationVideos can be used to provide tailored feedback or to adjust content based on a student's level and interests.Enhances the student's understanding and delivers a personalized learning experience.
More Effective LearningResearch shows that students perform better after watching video lectures than when they listen to audio or read transcripts.Improves pupils' performance in tests and assessments.
Visual StimulusVideos often employ visual aids and animations, which can help communicate complex information more effectively than words alone.Enhances understanding and assimilation of complex concepts.
Real-World ApplicationsVideos can depict real-life scenarios and examples, bridging the gap between theory and practical applications.Enriches students' practical knowledge and skill sets.
Variety in Learning StyleVideos cater to various learning styles, benefiting visual and auditory learners distinguishingly.Boosts learning outcomes by accommodating individual learning styles.
Increased MotivationEngaging and interactive videos can increase students' motivation and interest in the subject matter.Facilitates enhanced concentration and curiosity about the subject matter.
Resource EfficiencyVideos enable educators to deliver complex lessons in shorter periods of time as compared to traditional teaching methods.Facilitates more efficient use of time for both teachers and students.

The average person watches more than an hour of videos every day. We watch cooking videos, unboxing videos, vlogs, and more. So, it's no surprise that online education has followed suit and integrated video content into the curriculum. But why are there so many videos in online education? 

Better Engagement 

When used effectively, videos can be a great way to keep students engaged. Let's face it; it's easy for students to tune out when just reading text on a screen or listening to a lecture. Videos allow instructors to break up the monotony and delivery information in a way that is engaging and easy to follow. One study found that students who watched lecture videos could retain information better than those who didn't. 

Videos are also processed by the brain 60,000 times faster than text. As a result, students can learn new concepts more quickly when presented in a video format. As a result, instructional videos have become a popular way to deliver content in a short amount of time. 

Improved Accessibility 

Videos are also popular in online education because they improve accessibility. For example, students often take online courses with full-time jobs or other commitments that make attending a physical classroom difficult or impossible. By delivering lectures and other course materials via video, instructors make it possible for these students to get the education they need without having to be in a specific place at a particular time. 

Greater Interactivity 

In addition to being engaging and accessible, videos can also be interactive. There are several ways to make videos more interactive, such as adding clickable links, quizzes, and polls. These features allow students to participate actively in the learning process and get immediate feedback on their progress. 

Increased Personalization 

Videos can also be used to personalize the learning experience. For example, instructors can use videos to provide individualized feedback to students. Additionally, online education platforms often use videos to create a more personalized learning environment by recommending content based on a student's interests and level of understanding. 

More Effective Learning 

Finally, research has shown that video-based instruction is more effective than other methods. For example, in one study, students who watched a video lecture performed better on a subsequent test than those who read a course transcript or listened to an audio recording. 

There are many reasons why there are so many videos in online education. Videos are engaging, easy to process, and accessible, which makes them ideal for delivering educational content. As a result, we can expect to see even more instructional videos as online education grows.

Better Engagement, Videos break up monotony, presenting information in an engaging, easy to follow manner Videos are processed 60,000 times faster by the brain than text, enabling quicker learning, Leads to increased attention and information retention, Improved Accessibility, Videos make it possible for students unable to attend a physical classroom due to jobs or other commitments to access course material, Breaks geographical and time constraints, allows for more flexible learning schedules, Greater Interactivity, Interactivity can be incorporated into videos through clickable links, quizzes, and polls, making the learning process more engaging, Enables students to actively participate and receive instant feedback, enhancing their learning experience, Increased Personalization, Videos can be used to provide tailored feedback or to adjust content based on a student's level and interests, Enhances the student's understanding and delivers a personalized learning experience, More Effective Learning, Research shows that students perform better after watching video lectures than when they listen to audio or read transcripts, Improves pupils' performance in tests and assessments, Visual Stimulus, Videos often employ visual aids and animations, which can help communicate complex information more effectively than words alone, Enhances understanding and assimilation of complex concepts, Real-World Applications, Videos can depict real-life scenarios and examples, bridging the gap between theory and practical applications, Enriches students' practical knowledge and skill sets, Variety in Learning Style, Videos cater to various learning styles, benefiting visual and auditory learners distinguishingly, Boosts learning outcomes by accommodating individual learning styles, Increased Motivation, Engaging and interactive videos can increase students' motivation and interest in the subject matter, Facilitates enhanced concentration and curiosity about the subject matter, Resource Efficiency, Videos enable educators to deliver complex lessons in shorter periods of time as compared to traditional teaching methods, Facilitates more efficient use of time for both teachers and students
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Amara Weiss
Institute Secretary, Author

I am Amara Weiss and for many years I have worked in the field of education, specifically in the area of technology. I firmly believe that technology is a powerful tool that can help educators achieve their goals and improve student outcomes. That is why I currently work with IIENSTITU, an organization that supports more than 2 million students worldwide. In my role, I strive to contribute to its global growth and help educators make the most of available technologies.

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