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Crisis Management

What Is Crisis Management?

02 December 2021
What Is Crisis Management?

Crisis management is defined as a set of procedures and actions to effectively handle a crisis when it occurs. The crisis may be a real crisis or a pseudo-crisis created in the public's mind, by way of rumors or misinformation in order to create panic.

This type of crisis can affect commercial businesses, institutions, non-profits organizations, governments, individuals and families. A crisis can create major damage such as loss of human lives and environmental contamination, property damage such as destruction of buildings and infrastructures; furthermore, a crisis may create an economic crisis that will impoverish citizens and lead to businesses closures.

What Are Crisis Management Examples?

Famous examples for real events that affected crisis management: 9/11 attack on World Trade Center (NY, 2001), Japan crisis at Fukushima nuclear plant (2011), Costa Concordia crisis at Italian coast (2012). Famous examples for the crisis management crisis created in the public mind: the Swine Flu (2009), and the Bird Flu (2013). 

What Should We Do in a Crisis Situation?

Basic steps that must be taken when a crisis occurs: 

1. Set up an action plan and mobilize all possible resources to resolve the crisis.

2. Assemble a team with members from different areas to cooperate during the various stages of the crisis resolution process. A crisis manager will coordinate this team.

3. Collect information about what is happening, so collect as much relevant data about who, what, when, where, how and why.

4. Determine the cause of the crisis and identify what needs to be done to resolve it.

5. Issue a statement to the public (and to the media) about what is happening and what is being done to resolve the crisis.

6. Take whatever actions are necessary to resolve the crisis. This may include issuing orders, making decisions, taking actions and/or deploying resources.

7. Keep track of the crisis resolution process and make any necessary adjustments as needed.

8. Evaluate the crisis management process after the crisis has been resolved in order to identify what was done well and what can be improved for future crises.

9. Document everything that happened during the crisis in order to create a crisis management report.

10. Implement crisis management lessons learned to avoid the same mistakes in future crisis situations.

What is Crisis Management and Steps?

Crisis management is the process by which an organization deals with a crisis. A crisis is a situation that threatens the organization's ability to meet its goals or objectives.

There are three steps in crisis management:

1. Assessment: The first step is to assess the crisis and determine what needs to be done. This includes assessing the risks and vulnerabilities, as well as the potential impact of the crisis.

2. Response: The second step is to develop a response plan. This plan should include how to handle the crisis, as well as who will be responsible for each task.

3. Recovery: The third step is to implement the response plan and recover from the crisis. This includes repairing any damage that was done and restoring operations to normal.

If crisis management is done well, it can protect the organization and prevent problems from getting worse. 

Many crisis situations involve issues that affect human health and safety. Examples of crisis situations include: 

- terrorist attacks 

- natural disasters such as floods or earthquakes 

- medical emergencies such as an outbreak of a contagious disease

- food contamination

- death of a celebrity or public figure. Hospital crisis teams often work with agencies outside the hospital in cases like these, including emergency services and public health departments. Crisis managers will need to know how to contact these agencies and enlist their help in managing the crisis while taking into account any legal constraints they might face while doing so.

Crisis communication plans;

- product recalls

- data breaches

- employment disputes 

- financial crises

Each of these crisis situations presents its own unique set of challenges for crisis management. For example, a data breach might require the crisis manager to work with the IT department to determine what information was compromised and how to prevent further breaches. A financial crisis might require the crisis manager to work with the accounting department to assess the company's financial situation and develop a plan to restore order.

No two crises are ever exactly alike, so crisis managers need to be prepared to adapt their response plan as needed. They also need to be able to think on their feet and make decisions quickly to minimize the damage done by the crisis.

What are Crisis Management Key Goals?

In crisis management, a key goal is to protect an organization's image.

There are a number of steps that can be taken to mitigate the damage of a crisis. One of the most important is to have a crisis plan in place. This plan should outline how the organization will respond to different types of crises.

Another important step is to be prepared to communicate with the media. The organization should have a spokesperson who can provide accurate information to reporters. It is also important to be honest and open with the public, and to apologize if necessary.

Finally, it is important to take action to prevent future crises. This may include improving communication within the organization, tightening security protocols, or making changes to company policies. By taking the necessary steps, crisis management can be used to help an organization bounce back after a crisis.

What is the Crisis Management Process?

Crisis management is the process by which organizations protect their reputation during and following a crisis situation. A crisis situation happens when there are incidents or events that could potentially damage or destroy an organization's reputation or image with stakeholders such as investors, shareholders, staff members, customers, government agencies, law enforcement , the media and the public at large.

After planning for crisis response it is important to act quickly once a crisis arises. There are several main aspects of crisis management: mitigation (contain damage), preparedness (prevent crisis), internal response (employee support) and external response (interaction with reporters).
To mitigate damage, crisis management teams work quickly to control the information that is released to the public. This involves having a spokesperson who can provide accurate and timely information to reporters, as well as issuing statements and holding press conferences. They also work to keep the crisis from spreading to other parts of the organization.

Preparedness is key in crisis management. Organizations should have a crisis plan in place that outlines how they will respond to different types of crises. The crisis plan should be tailored to the specific organization and should include contact information for everyone on the crisis team. It is also important to practice responding to a crisis so that everyone knows what their role is.

Internal response is critical in crisis management. Employees need to be kept informed of what is going on, what has happened, and where the crisis is headed. This can be done through regular meetings or emails. It is important to develop a crisis communication plan with the crisis team so that everyone understands their role during each stage of crisis management.

Finally, crisis management teams need to communicate with the public throughout the crisis. They work to keep the public informed about what is happening and why it is happening. The crisis management team should have a spokesperson who can speak for them effectively, using language that people outside of the organization are likely to understand.
An apology might be necessary in some cases- if an error has been made or if something bad has happened due to poor policy or negligence on part of an organization then they might want to  apologize to the public and try to make things right.

How to Prevent Future Crisis?

In order to prevent future crises, crisis management teams should look at what went wrong in this crisis and try to fix it. This may include improving communication within the organization, tightening security protocols, or making changes to company policies. By taking the necessary steps, crisis management can be used to help an organization bounce back after a crisis.

Crisis management is a critical process for organizations that want to protect their reputation during and following a crisis situation. A crisis situation happens when there are incidents or events that could potentially damage or destroy an organization's reputation or image with stakeholders such as investors, shareholders, staff members, customers, government agencies, law enforcement officials and the public at large.

crisis management
Sezin Gök - Blogger
Sezin Gök
Blogger

SHe is a graduate of Akdeniz University, Department of Business Administration. She graduated from the university with a faculty degree. It has contributed to its environment with its social responsibility project. She writes articles about business and its fields.

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