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Real-Time Marketing: What, Why, and How

04 July 2022
Hint - It's about engaging them at the right time.

Are you looking for ways to get ahead of your competition? If so, you should consider real-time marketing. This approach can help you react quickly to events and trends that are happening right now.

This article will discuss real-time marketing, why it's essential, and how you can get started. Let's get started!

What is real-time marketing, and what are its benefits?

Real-time marketing is a strategy that involves creating and distributing content that is relevant to current events or trends. This approach allows you to connect with your audience at the moment and create content that is more likely to be relevant and engaging.

There are several benefits of real-time marketing:

  • It can help you stand out from the competition.

  • It allows you to connect with your audience at the moment.

  • It can help you generate leads and sales.

  • It can increase brand awareness and loyalty.

Why is it important to be timely in your marketing efforts?

In a world where people are bombarded with marketing messages, it's more important than ever to be timely in your efforts. Real-time marketing means being responsive to current events and trends as they happen.

It can also make your brand seem more relevant and exciting, rather than stuck in the past. Being timely can also help you take advantage of opportunities that might only be available for a limited time.

For example, if a new product is launching soon, you can jump on the hype train by starting your marketing campaign early. By being timely in your marketing efforts, you can stay one step ahead of the competition.

For example, if there's a natural disaster, you can real-time market by donating a portion of your sales to relief efforts. Or if a major holiday is coming up, you can real-time market by offering special deals. Not only does real-time marketing show that you're attuned to current events, but it can also boost your sales revenues. So if you want to stay ahead of the competition, make sure to keep real-time marketing in mind.

How can you get started with real-time marketing today?

If you're ready to start using real-time marketing, there are a few key things you should keep in mind:

  • Make sure you have a clear understanding of your audience.

  • Monitor trends and current events closely.

  • Be prepared to act quickly.

  • Have a strategy in place for creating and distributing content.

What are some common pitfalls to avoid when implementing a real-time marketing strategy?

There are a few common pitfalls to avoid when implementing a real-time marketing strategy:

  • Don't try to be everything to everyone.

  • Don't force it.

  • Don't forget about the rest of your marketing efforts.

Examples of successful real-time marketing campaigns

Now that you know more about real-time marketing, let's take a look at some examples of successful real-time marketing campaigns:

1. Oreo's Super Bowl blackout tweet

When Oreo's Super Bowl ad went dark during the infamous blackout, the cookie company was ready with a witty tweet that won them instant social media fame. "You can still dunk in the dark" Oreo posted, along with a picture of a single cookie against a black background.

It was a brilliant example of real-time marketing and perfectly capitalized on the blackout's attention. As a result, Oreo's Super Bowl tweet is now considered one of the most successful examples of real-time marketing to date.

2. Hyundai's Tweeting car commercial

Hyundai's tweeting car commercial is a prime example of real-time marketing. The ad, which aired during the Super Bowl, featured a car that tweeted its location in real-time as it drove across the country. This allowed viewers to follow the car's journey and see how well it performed on the open road.

In addition, the commercial also included a hashtag, encouraging viewers to share their experiences with Hyundai cars. The result was a highly successful ad that generated a lot of buzz for the brand.

3. Google's Real-Time Search

Google's real-time search is the newest tool in the arsenal of online marketers. By tracking real-time conversations on social media, Google's real-time search provides marketers with valuable insights into what people say about their brand or product.

This information can adjust marketing strategies on the fly to take advantage of positive sentiment or counter negative PR. In addition, the real-time search can also be used to monitor competitor activity and get a jump on the competition. With real-time search, Google has given marketers a powerful new tool for real-time marketing.

4. Pepsi's "Live for Now" campaign

These days, it seems like companies are always trying to be "hip" and "relevant." But sometimes, their efforts fall flat. Case in point: Pepsi's recent "Live for Now" campaign. The campaign was based around the idea of real-time marketing, with the company releasing ads that were supposed to be timely and reflective of current events.

However, many ads fell flat, with some coming across as tone-deaf and others just failing to be funny. As a result, the "Live for Now" campaign was widely panned, and Pepsi was forced to scrap it after just a few months. In the end, the whole debacle just served as a reminder that sometimes, it's best to just stick to selling soda.

5. Virgin America's In-Flight Social Media Campaign

Virgin America's in-flight social media campaign was a real-time marketing success. The airline encouraged passengers to share their flight experiences on social media using the hashtag #VXflier and then used those posts to create customized inflight entertainment content.

As a result, the campaign generated buzz and engagement from passengers and non-passengers and ultimately helped Virgin America build its brand and grow its customer base. Moreover, the campaign demonstrated the power of real-time marketing, proving that even traditional businesses can use social media to reach new audiences and drive results.

Real-time marketing can be a great way to connect with your audience, generate leads, and increase brand awareness. However, avoiding common pitfalls such as trying to be everything to everyone or forgetting about the rest of your marketing efforts is essential. Nevertheless, when done right, real-time marketing can help you get ahead of your competition.

Real-time marketing is all about being timely and relevant in your messaging. It can be a great way to connect with your customers and increase engagement with your brand. To get started, make sure you have the right tools in place so you can respond quickly to events as they happen.

Avoid common pitfalls, such as being too slow to react or not having a clear goal for your campaign. And most importantly, be creative and have fun with it! There are many successful real-time marketing campaigns out there that you can learn from.

What will you do differently to stand out? Join our digital marketing course today to learn how we can help you create winning real-time marketing campaigns for your business.

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Monica Bourbon
Blogger

She describes himself as someone who loves to write about digital marketing, social media and public relations. His personal development special interest lies in self-improvement through reading books on the subject of human behavior; she also has an eye for how these topics apply outside just business or career settings too!

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