This video will show you how to write efficient and compelling content that will rank higher in organic Google search results.
Hi, my name is Sertaç Dalgalıdere, a teacher writer. In this video, I'm going to show you how to write content that not only looks great and packs a punch but also ranks higher in organic Google search results. So whether you're starting a blog from scratch or just want to improve your website's SEO, stay tuned because I'm about to drop some knowledge bombs on you.
- Research your topic inside and out
- Write for humans, not search engines
- Use keyword research to determine the best keywords to target
- Optimize your content for those keywords
- Promote your content through social media and other channels
- Monitor performance and make changes as needed
Now we're going to look at each of these points, break them down, and talk about what you can do to make sure your content is optimized for maximum search engine success.
Research your topic inside and out
The first rule of writing great content that succeeds in organic Google searches is to research your topic inside and out. And no, I'm not even kidding right now. Because it's 2018, there are millions of blogs on the internet talking about anything under the sun, so if you want people to find yours, it has to be unique or at least better than what's already out there. So conduct competitor research (a professional writer will usually do their competitive analysis), familiarize yourself with current trends in the industry, and check Google for hot topics. This is not just about knowing what's going on right now, though. You also need to know your history and distinguish between commonly-used jargon and industry-specific terms that daily people in your niche rely on. And speaking of industry-specific terms...
Write for humans, not search engines
Search engine optimization has been a critical part of the internet since 1993, when Google was first introduced by Sergey Brin and Larry Page at Stanford University (fun fact: they called it BackRub back then). Over the years, search engines like AltaVista, MSN Search, AskJeeves (remember Ask Jeeves?), and Yahoo helped find exactly what we were looking for in the massive sea of information known as the World Wide Web. But to be honest, even back then, people were complaining about how terrible, and spammy search engine results pages (SERPs) had become. And by 1998, people were already moving on to other alternatives like direct navigation and referrals, which is why Eric Schmidt said this just three short years later:
"There's a big debate over where [the future] is going to go, whether it will exist at all...over time, I think you'll see less and less emphasis on crawling and more emphasis on indexes." -Eric Schmidt CEO, Google
Although SERPs still rank web pages based on their content's proximity to keywords, they also give preference to a page that delivers a better experience to humans. So if you want your content to succeed in organic Google searches, I recommend that you write for people first and search engines second.
Use keyword research to determine the best keywords to target
Keyword research is one of those things I like to call "necessary evils" because although it's an important step in any SEO process, it can also be time-consuming, tedious, and really irritating (especially if you're using old school tools like WordTracker). But it's necessary nonetheless because without knowing what keywords are already driving traffic to your competitors' websites, writing content that will outrank them is basically impossible. And even though the latest version of Google Keyword Planner has, upon previous iterations by, providing much more accurate search volumes (including different search volumes for mobile searches), it still requires you to manually enter in each competitor's domain name. For example, if I want to find out what keywords are driving traffic to QuickSprout.com, I have to start by typing in the URL:
And then when I'm finally getting results like this...
fromI can't filter them any further than just seeing how many times "SEO" was searched in Google over the last month. So while there is some value here, the only way to get truly accurate results is by using paid tools like KeywordTool.io because they allow you to upload a CSV file with hundreds of URLs and compare their organic traffic based on keywords instead of just extracting data from the search engine.
Without the ability to compare and contrast data from a significant amount of competitors, you can't really determine which keywords will be the most beneficial for your business to target. Just keep in mind that you're not looking for traffic alone because there are other metrics like SEO difficulty and CPC (cost-per-click) that play just as big of a role when it comes to deciding which keywords you should focus on during content ideation.
Use LSI/Latent Semantic Indexing Keywords to help with ON-Page optimization
On-page optimization is where we take all of our keyword research and make sure we include them throughout our content so Google knows what we're talking about and ranks us higher than our competition. For example, let's say that out of all the keywords we found in step #3 I wanted to target "blue widgets" because not only are they popular (high search volume, low SEO difficulty), but people love buying them as well. Here is what my content might look like:
I think blue widgets are cool because you can use them for so many different things besides just .......
Blue Widgets are also known as widgets with a shade of blue on their exterior surface, and were first invented by.....
For many years now products that have been manufactured with shades of blue on their exterior has been referred to as blue widgets, although it wasn't until recently that these products.... Since Google needs to understand four basic things for it to properly understand the context of your content, these four things need to be included in or around your topic's main keyword phrase. So you can see how writing a few sentences about blue widgets and then including my keyword a few times afterwards helps Google understand what I'm trying to say within my content, especially if they're going over hundreds of pages of search results.
You should also make sure that you use the same keywords throughout the page as well because it will allow you to rank higher than those who just have their target keyword appear once or twice on their page. The best way to do this is by using LSI keywords because they don't have any negative impact on user experience . That said, just be careful not to overuse them and only use the root keyword if it makes grammatical sense.
Promote your content through social media and other channels
If you're just getting started with your online business, then chances are that nobody is going to trust or want to read your content unless it looks like every other cookie-cutter blog post out there. In order to stand out, you need a little boost from social media websites because the more people who see and interact with your posts will result in higher search engine rankings.
In fact, I've seen new websites rank for some of the most competitive keywords before they even get a chance to optimize their on-page content or create original, compelling pieces of content. The reason why this method works so well is thanks to something called SEO juice , which will eventually make its way through all of a site's pages after a certain amount of time. So if you're just getting started with your website and want to jump start this process as quickly as possible, then I definitely recommend investing in social media promotion.
Monitor performance and make changes as needed
While cjreating content is an art, SEO isn't because it's based on data. So to ensure that your website is getting the most out of its organic search results, you should always monitor how well each page is performing and make changes as necessary. The best way to do this is by using Google Analytics , which will allow you to track the number of unique visitors, average amount of time spent on your blog/website, geographic location, even what pages they visited within your site. The more information you have access to, the easier it will be for you to improve upon your current content so that it performs better than before.
Also, keep in mind that just because one piece of content performs highly well doesn't that all of them will. So if you notice that one blog post is doing poorly, then you may want to delete it and spend your time creating a new piece of content instead. and