In the digitalizing world, all companies, from leading companies in their sectors to newly established enterprises, are trying to be strong in the internet world. Companies that make short-term promotions in the digital world by advertising have turned to content production, which provides both lower cost and more permanent promotion in recent years.
To have creative content that brands that want to reach their target audience in an easier, cheaper, faster, more effective and more interactive way by promoting their products and services. So, how do Content Writers who will produce creative content for companies are trained? What does it take to become a Content Writer? What training is required to be a good content writer?
With Content Editor Training, you can produce original content compatible with Search Engine Optimization (SEO) for all companies that sell products and services on e-commerce sites. For content production, you can add a different dimension to the content you write by adding Creative Writing training to the Content Editor Training. With Creative Writing education, you can learn to write creatively and see the grammar rules in more detail.
Creative Writing can be seen as a very theoretical concept. Writing education, that is, writing, can be defined as a way of seeing the way and procedure of learning about authorship and the subtleties of authorship. Creative Writing reveals the desire to write and the desire to write in people, while also showing how to write.
Creative Writing Education also teaches the characteristics of the literary genre it focuses on and shows how to read and write works in that genre. We can express it as showing how a person who has a desire to write can do it. In addition, it is an education where one can learn how to reveal the desire for creativity, the desire for creativity and put it into writing.
No artist is born a born artist. It learns this process by going through certain stages. A person enters this path by discovering his own inclination and passion. After this discovery process, he has to make an effort and work. Working is the most important thing. The following expression is generally used for art disciplines; The phenomenon called talent is 10 percent, the remaining 90 percent is work.
According to the American writer Ernest Hemingway, who is considered the master of the short story, every writer should have an iceberg principle. According to Hemingway's Iceberg Theory, what's under the iceberg is the author's equipment and needs to know. The above is what should be conveyed to the reader. If you don't have anything under your iceberg, it's very unlikely you'll get anything on top of it.
In order to be a good writer, it is necessary to pay attention to some rules;
The meaning of the word content is “the whole of what is contained in something.” is defined as. As it can be understood from the definition, everything related to the text, picture, video and sound contained in a phenomenon, material or event is considered as content. Especially with the development of technology and the increase in the influence of the digital world, content has started to enter our lives fully.
With the internet world becoming much more interactive and people spending more time on the web, the importance of content has increased even more. Today, more than 4 billion people around the world use the internet, and 3.3 billion of them are social media users, and each of them contributes to digital content production every second.
With the increase in digital commerce, the subject of Online Content Authoring has also reached an important dimension. Now, every company trying to take its place in the digital market has started to print online content in order to promote their products and services.
We can list the features that an Online Content Writer should have as follows;
The content creation process consists of 3 stages. First of all, planning should be done before writing a content article. In the first process, which is defined as Research (Reading), a qualified research should be done on the subject to be written. You should pay attention to the fact that the information to be used in the article you will write includes statements that you believe are correct and that you have reached clear information about.
The resources you will use in your work can be the internet, printed material, encyclopedias and resource books as well as much more.
After the research phase, you should do fiction second. This stage is usually carried out mentally. You need to correctly set up how to write the text. You can apply the same progression steps from broad to specific that you have seen in the composition lesson since middle school.
After giving general information about the subject, you should write more specific and specific information. However, the most important rule that you need to pay attention to in this area is to give your article with a striking introduction that will attract and attract the reader. Finally, you must complete the creation process, known as the copywriting phase. In the creation phase, which is known as the most difficult part of the process, you start to write down all the statements you have formed in your mind, as well as the information you have collected about the subject.
By writing content, you can win the market by writing original articles for companies. The need for content producers has started to increase, especially with the increasing importance of the internet age and the increasing number of companies entering the digital market day by day.
The number of institutions that need quality and original content is increasing. Since companies want to leave their competitors behind by brand awareness, explaining their products and services, and reaching the target customer group, they tend to produce special content on their websites.
We can list the features of people who can earn money from content production as follows;
Authors who produce content can level up to the extent of the quality and originality of the articles they write. Content writers, whose wages start to increase according to the levels they jump, can work as editors after a certain period of time. Content producers whose wages are increasing gradually according to their level of expertise can earn money by producing content of 100, 300, 500, 750, 1000 and 1500 words.
With the increasing number of content writers in the coming years, expertise in this sector will also reach an important stage. As search engines evolve more and more semantically towards artificial intelligence systems, content becomes more important.
The fact that everything on the digital platform has started to tend towards more private areas and the number of consumption patterns increasing gradually has revealed the necessity for the content to be more special and specialized in this direction. With all these developments, the incremental content business is evolving into Content Expertise. With the long-term Content Expertise Training you will receive through the Institute, you can produce quality content that is sought after in this field.
We can define it as a person who produces content by working on the basis of being able to manage his work from home or from any place over the computer and the internet network connected to it.
The people who organize all the content prepared by online content writers in terms of meaning, writing rules and SEO are called Online Content Editors.
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