Social Media Purchasing Assistant, Neodigital — 2012 - 2013
Preparation of social media campaign setups and targeting details of brands. Execution of optimization studies on targeting and advertisements during broadcast and reporting to brand teams. Creation, management and reporting of Google Search Engine campaigns
Auction Procurement Specialist, Neodigital — February 2013 - February 2015
Creation of auction-based purchasing strategies of brands. Planning annual budgets. Management of campaign processes and performance analysis.
Auction Advertising Purchasing Manager, Neodigital — February 2015 - March 2016
Managing the display advertising campaigns of brands through programmatic advertising technologies. Managing DSP technologies such as Mediamath, Adform, DBM. Maintaining communication with global account managers for the development of campaigns. Establishing detailed target audience segments for brands by communicating with data companies, and
use in processes.
Auction Advertising Purchasing Manager, Neodigital — March 2016 – August 2020
Managing all auction-based purchasing technologies specific to brands. Creating budget plans and campaign strategies in line with annual communication plans.
Integration of technology-based targeting systems in communication processes, management and creation of analysis reports. Technology-based systems (Facebook, Instagram, Twitter,
Maintaining communication with relevant account managers (Adform, DBM etc…). Creating sector-specific, location-specific analyzes and informing brand teams in this direction.
Programmatic Media Trainer & Performance Marketing Consultant —August 2020 – (continued)
Providing trainings on programmatic advertising and auction-procedure purchasing technologies, sharing experiences gained in campaign management processes. Drawing campaign strategies related to brand-specific performance marketing, participating in campaign management processes, data analysis through measurement tools.