Dr. Nihan Tomris Küçün

Instructor

Born in 1985 in Eskişehir, Dr. Nihan Tomris Küçün received her master's and doctorate degrees in Business / Marketing after her undergraduate education in Philosophy and Psychology. He focused his studies in the field of consumer behavior on neuromarketing in his doctoral study. Currently working at Eskişehir Osmangazi University Scientific and Behavioral Research Laboratory, Dr. Nihan Tomris Küçün continues her research using biometric and neurometric measurement methods. Küçükn states that it is an extremely exciting process to shed light on behaviors with these methods, which make it possible to get one step closer to the human mind.

  • Master Thesis The Effect Of Anti-Tobacco Warning Messages On University Students' Smoking Behavior And Reactance Degrees
  • PhD Thesis: Examination of Consumer Purchase Decisions via Neuromarketing Methods: A Social Psychology Approach

Studies Published in International Refereed Journals

  • Güngör, S., & Kücün, N. T. (2019). The “Rationality” Criteria In Decision Making Theories And The Game Theory. Social Sciences, Management And Economics Journal, 1(1), 21-31. Güngör, S., Küçün, N. T., & Sezgin, M. , (2018), Examination of Psychological Capital and Individual Creativity of Entrepreneurial Academicians” Papers on Social Science, 50-64, Yaman C., Küçün, N.T.,
  • Güngör S., Eroğlu S., (2018), The Contextual Effect and Measurment of Attention to Advertisements via Eye Tracking Method”, Journal Of Life Economics, Vol:5, No: 4, E- Issn: 2148-4139. Küçün, NT, Yaman C., Güngör S., Eroğlu S., (2018), Biometric Analysis of Stress Levels of Digital Natives and Digital Immigrans within Online shopping Processes", Journal Of Life Economics, 5(4), E- Issn : 2148-4139. Little NT,
  • Güngör S., Eroğlu S., (2019), An Examination of the Impact of Entrepreneurship Education on Entrepreneur Candidates from the Framework of Dunning-Kruger Syndrome”, Journal of Entrepreneurship and Innovation Management, 8(2), Issn: 21475792. NT,
  • Güngör S. (2020), “Victim Identification, Framing Heuristic and Stress Effects on the Donation Decision”, Prizren Social Science Journal, Vol: 4, No: 2, ISSN (Online) 2616-387X. Publications in the process of publication Küçün N. T., Eroğlu S. "Self-Discrepancy Theory and Consumers' Online Buying Behavior Via Eye-Tracking Technology", Marketing and Marketing Research Journal.
  • Küçün N. T., Duman H., “Neuromanagement Methods and Applications: A Meta-Analytic Review, European Journal of Management and Business Economics Kücün N. T., Duman H., Çetin. C., “Literature review for the implementation of integrated measurement processes within the scope of neuromarketing, Journal of Marketing Theory and Practices

Papers Presented at International Meetings

  • Küçün T. N, Erdem O, Yörük Y.(2014) Sustainable Technology Transfer Ecosystems (5th International Women And Business Conference - Alfa University Belgrade – 8-9-10.10.2014 (https://5thibcwbc.jimdo.com/belgrade- scientific-program/)
  • Tomris Küçün N., Erdogan BZ, Özmen M., 'The Effect Of Anti-Tobacco Warning Messages On University Students' Smoking Behavior And Reactance Degrees', 2nd Int'l Social Business @ Anadolu Conference: Business As If People Matter, Anadolu University - Eskisehir. (10- 13 June 2015).
  • Güngör S., Tomris Kucun N., 2018, A Research On The Effects Of The Crisis To Tourism Sector: The Example Of Turkey In The 2016 Year”, Motif International Social Sciences Symposium.
  • Güngör S., Tomris Küçün N, 2018, The Role of Personal Characteristics in Organizational Commitment (Emotional Commitment, Continuity Commitment and Normative Commitment; Case Study of Namik Kemal University", 5th International Symposium on Social, Human and Administrative Sciences
  • Uçkun N., Hakan C., Kucun N. T., 2017, The Dissemination of Entrepreneurship Via Gaming and Ecosystem Applications”, 3rd International Entrepreneurism Employment and Career Congress, Mugla, Turkey, Gungor S., Tomris Kucun N., 2018,
  • Reflection of Social Desire to Personality Scales and Emotional Sentiments in Behavioral Finance”, 5th International Symposiumon Social Humanities and Administrative Sciences,
  • Kucun N. T., Güngör S., 2019, A Situation Analysis about Thrace Tourism and Development Agency Funds”, The International Sustainable Tourism And Environment Protection Conference, Edirne,
  • Kucun N. T., Gungor S., 2019, “Sustainable Rural Tourism”, The International Sustainable Tourism And Environment Protection Conference, Edirne,
  • Küçün N. T., Yaman, C., Güngör S., Eroğlu, S., “Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes”, VI. International Multidisciplinary Congress of Eurasia, 4-6 September 2018, Rome.
  • Yaman, C., Küçük N. T., Güngör S., Eroğlu, S., “The Contextual Effect and Measurement of Attention to Advertisements Via Eye Tracking Method”, VI. International Multidisciplinary Congress of Eurasia, 4-6 September 2018, Rome.
  • Gungor S., Küçük N. T., Erdiren Y. O., 2018, “Hedonic Marketing and Hedonic Economics: From the Viewpoint Antiquity Philosophy”, 6th International Multidisciplinary Congress Of Eurasia.
  • Küçün N. T., Güngör S., “Cognitve Bias In Finance And Marketing Literature: A Meta-Analysis Approach”, 13th International Congress of Social Sciences With Current Research.
  • Güngör S., Vardari L., Nihan Tomris K., “The Impact of Cultural Differences on Loss Aversion and Self Attribution Biases: Japan, Kosovo and Turkey”, 13th International Congress of Social Sciences With Current Research. Papers Presented at National Meetings Kucun T. N., Yoruk Y., Polat B., 2013,
  • “A New Model Proposal for Industrial Clusters' R&D Needs”, UICCP VI. National Congress, Duzce (http://www.usimpkongre2013.duzce.edu.tr/).
  • Kucun T. N., 2014, “Technology Development Zones and Corporate Social Sustainability Strategies”, 5th National Corporate Governance, Corruption, Ethics and Social Responsibility Conference Trakya University – 23/24.10.2014, Edirne.

Book Chapters

  • Küçün T. N, (2015), “Human Resources Management' Agah Sinan Ünsar (Ed), International Human Resources Management, (P: 249-278), Paradigma, Istanbul. Demirel E.,
  • Gungor. S., Küçük N. (2019), “Personality and Emotional Biases”, Behavioral Finance and Decision-Making Models, (P: 139-161), IGI Global, Pennsylvania, USA.
  • Eroglu, S., & Kucun, N. T. (2020). Traditional Market Research and Neuromarketing Research: A Comparative Overview. In Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp. 146-167). IGI Global, USA Pennsylvania.

Studies Published in National Refereed Journals

  • Güngör S., Küçün, T. N. 2018, “A Research On Calendar Anomalies Of Individual Investors in Transaction Volume TL and Transaction Quantities In Bist100 Index”, Akademi Journal of Social Sciences, 6(16), 91-108.
  • Güngör S., Küçün, T. N., 2019 “Trading Size and Trading Volume in BIST100 Index and Weather Anomaly”, Journal of Graduate School of Social Sciences, 23(4).
Evaluations(12)
Average Rating 5,0
Rüveyda Çınar
Rüveyda Çınar
07 November 2021
5.0

Nöropazarlama ve Kullanıcı Deneyimi Tasarımı eğitimlerini aldım. Eğitimlerinin kapsamı, önerdiği kaynaklar ve mütevazi üslubu çok başarılıydı. Çok keyifli ve başarılı derslerdi, çokça teşekkürler hocacım...

Rabia Baş
Rabia Baş
30 May 2021
5.0

Nihan hocadan Nöropazarlama Eğitimi'ni aldım. Çok keyifli ve güzeldi. Pek çok şey öğrendim. Nihan Hoca'nın dersleri çok akıcı. Kullanıcı Deneyimi Tasarımı Eğitimi'ni de en yakın zamanda alacağım inşAllah.

Gökçen Rabia Şahin
17 May 2021
5.0

Nihan hocanın Nöropazarlama Eğitimi'ni tamamladım. Benim için faydalı bir eğitim oldu. Çok teşekkürler :)

Gamze Sarıtaş
Gamze Sarıtaş
10 May 2021
5.0

Nihan hocamın verdiği Nöropazarlama ve UX Eğitimleri'ni tamamladım. Muhteşem şekilde keyifli bir anlatımı var. İyi ki tanıdım kendisini. Umarım hocamızın verdiği başka dersler de olur. Sabırsızlıkla ve umutla bekliyorum. :)