Lec. Ph.D. Nihan Tomris Küçün
Currently working at Eskişehir Osmangazi University Scientific and Behavioral Research Laboratory, Dr. Nihan Tomris Küçün continues her research using biometric and neurometric measurement methods. Küçükn states that it is a fascinating process to shed light on behaviors with these methods, making it possible to get one step closer to the human mind.
Master Thesis The Effect Of Anti-Tobacco Warning Messages On University Students' Smoking Behavior And Reactance Degrees
Ph.D. Thesis: Examination of Consumer Purchase Decisions via Neuromarketing Methods: A Social Psychology Approach
Studies Published in International Refereed Journals
Güngör, S., & Kücün, N. T. (2019). The "Rationality" Criteria In Decision Making Theories And The Game Theory. Social Sciences, Management And Economics Journal, 1(1), 21-31. Güngör, S., Küçün, N. T., & Sezgin, M., (2018), Examination of Psychological Capital and Individual Creativity of Entrepreneurial Academicians" Papers on Social Science, 50-64, Yaman C., Küçün, N.T.,
Güngör S., Eroğlu S., (2018), The Contextual Effect and Measurement of Attention to Advertisements via Eye Tracking Method", Journal Of Life Economics, Vol:5, No: 4, E- Issn: 2148-4139. Küçün, NT, Yaman C., Güngör S., Eroğlu S., (2018), Biometric Analysis of Stress Levels of Digital Natives and Digital Immigrants within Online shopping Processes", Journal Of Life Economics, 5(4), E- Issn: 2148-4139. Little NT,
Güngör S., Eroğlu S., (2019), An Examination of the Impact of Entrepreneurship Education on Entrepreneur Candidates from the Framework of Dunning-Kruger Syndrome", Journal of Entrepreneurship and Innovation Management, 8(2), Issn: 21475792. NT,
Güngör S. (2020), "Victim Identification, Framing Heuristic and Stress Effects on the Donation Decision," Prizren Social Science Journal, Vol: 4, No: 2, ISSN (Online) 2616-387X. Publications in the process of publication Küçün N. T., Eroğlu S. "Self-Discrepancy Theory and Consumers' Online Buying Behavior Via Eye-Tracking Technology," Marketing and Marketing Research Journal.
Küçün N. T., Duman H., "Neuromanagement Methods and Applications: A Meta-Analytic Review, European Journal of Management and Business Economics Kücün N. T., Duman H., Çetin. C., "Literature review for the implementation of integrated measurement processes within the scope of neuromarketing, Journal of Marketing Theory and Practices
Papers Presented at International Meetings
Küçün T. N, Erdem O, Yörük Y.(2014) Sustainable Technology Transfer Ecosystems (5th International Women And Business Conference - Alfa University Belgrade – 8-9-10.10.2014 (https://5thibcwbc.jimdo.com/belgrade- scientific-program/)
Tomris Küçün N., Erdogan BZ, Özmen M., 'The Effect Of Anti-Tobacco Warning Messages On University Students' Smoking Behavior And Reactance Degrees,' 2nd Int'l Social Business @ Anadolu Conference: Business As If People Matter, Anadolu University - Eskisehir. (10- 13 June 2015).
Güngör S., Tomris Kucun N., 2018, A Research On The Effects Of The Crisis To Tourism Sector: The Example Of Turkey In The 2016 Year", Motif International Social Sciences Symposium.
Güngör S., Tomris Küçün N, 2018, The Role of Personal Characteristics in Organizational Commitment (Emotional Commitment, Continuity Commitment, and Normative Commitment; Case Study of Namik Kemal University", 5th International Symposium on Social, Human and Administrative Sciences
Uçkun N., Hakan C., Kucun N. T., 2017, The Dissemination of Entrepreneurship Via Gaming and Ecosystem Applications", 3rd International Entrepreneurism Employment and Career Congress, Mugla, Turkey, Gungor S., Tomris Kucun N., 2018,
Reflection of Social Desire to Personality Scales and Emotional Sentiments in Behavioral Finance", 5th International Symposium on Social Humanities and Administrative Sciences,
Kucun N. T., Güngör S., 2019, A Situation Analysis about Thrace Tourism and Development Agency Funds", The International Sustainable Tourism And Environment Protection Conference, Edirne,
Kucun N. T., Gungor S., 2019, "Sustainable Rural Tourism," The International Sustainable Tourism And Environment Protection Conference, Edirne,
Küçün N. T., Yaman, C., Güngör S., Eroğlu, S., "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," VI. International Multidisciplinary Congress of Eurasia, 4-6 September 2018, Rome.
Yaman, C., Küçük N. T., Güngör S., Eroğlu, S., "The Contextual Effect and Measurement of Attention to Advertisements Via Eye Tracking Method," VI. International Multidisciplinary Congress of Eurasia, 4-6 September 2018, Rome.
Gungor S., Küçük N. T., Erdiren Y. O., 2018, "Hedonic Marketing and Hedonic Economics: From the Viewpoint Antiquity Philosophy," 6th International Multidisciplinary Congress Of Eurasia.
Küçün N. T., Güngör S., "Cognitive Bias In Finance And Marketing Literature: A Meta-Analysis Approach," 13th International Congress of Social Sciences With Current Research.
Güngör S., Vardari L., Nihan Tomris K., "The Impact of Cultural Differences on Loss Aversion and Self Attribution Biases: Japan, Kosovo, and Turkey," 13th International Congress of Social Sciences With Current Research. Papers Presented at National Meetings Kucun T. N., Yoruk Y., Polat B., 2013,
"A New Model Proposal for Industrial Clusters' R&D Needs," UICCP VI. National Congress, Duzce (http://www.usimpkongre2013.duzce.edu.tr/).
Kucun T. N., 2014, "Technology Development Zones and Corporate Social Sustainability Strategies," 5th National Corporate Governance, Corruption, Ethics and Social Responsibility Conference Trakya University – 23/24.10.2014, Edirne.
Küçün T. N, (2015), "Human Resources Management' Agah Sinan Ünsar (Ed), International Human Resources Management, (P: 249-278), Paradigma, Istanbul. Demirel E.,
Gungor. S., Küçük N. (2019), "Personality and Emotional Biases," Behavioral Finance and Decision-Making Models, (P: 139-161), IGI Global, Pennsylvania, USA.
Eroglu, S., & Kucun, N. T. (2020). Traditional Market Research and Neuromarketing Research: A Comparative Overview. In Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (pp. 146-167). IGI Global, USA Pennsylvania.
Studies Published in National Refereed Journals
Güngör S., Küçün, T. N. 2018, "A Research On Calendar Anomalies Of Individual Investors in Transaction Volume TL and Transaction Quantities In Bist100 Index", Akademi Journal of Social Sciences, 6(16), 91-108.
Güngör S., Küçün, T. N., 2019 "Trading Size and Trading Volume in BIST100 Index and Weather Anomaly", Journal of Graduate School of Social Sciences, 23(4).