Changing social relations, values, judgments, and structures in the 20th century also ensure different business models. eCommerce is one of the most critical business areas of recent years. Companies with a deep-rooted history, newly opened small, medium, or large companies, have taken their places in the world of eCommerce with social media or websites. This situation, which is the rising trend of consumption habits, was first put forward in 1995. It is a structure that provides significant convenience based on buyers and sellers. Moreover, it means that the stages of the goods and services produced, such as promotion, sales, distribution, and payment, are carried out in a completely electronic environment.
The inclusion of new brands and companies is a growing area globally. Turkey proves itself by developing day by day. This sector, which changes in parallel with customer habits, shows the magnitude of its importance with the support it provides during and after-sales. eCommerce, where user experience is at the forefront, is measurable. This area, analyzed by the seller, clearly demonstrates its reliability. eCommerce is a process that starts with research and continues with opening a website and operating. Among the things to consider when setting up a website are; your product portfolio, target audience, feedback, and many more details that surprise you as you delve into it. When you carefully process every step when setting up an eCommerce website, there will be no reason for you to fail.
How to Open an eCommerce Website for Online Sales?
The first step to selling online via eCommerce is establishing a company. Online payment systems allow you to make a comfortable and reliable sale. You can make critical decisions for each stage and move forward towards opening your store. The growing market volume supports the increase in people who want to sell products. After certain studies, you can become a company owner. Businesses with a store or shop participate in this area by completing their digital transformation.
How to Choose the Infrastructure of an eCommerce Website? What are the Infrastructure Types?
eCommerce infrastructure is software that enables online websites to manage many processes such as marketing and sales. It is a powerful system that meets the needs of customers. A correct eCommerce infrastructure ensures communication between the company and its customers. An infrastructure suitable for your business strategies will support your activities to increase efficiency. Criteria such as flexibility, usability, scalability, security, effective planning and management, budget, target audience, product variety, SEO, and support play a decisive role in selecting infrastructure. Examples of eCommerce infrastructure software;
- Magento: It is an in-house and open source solution often preferred by big brands.
- OpenCart: is a program called open source online store management. Using a MySQL database, it is supported by HTML components. It is very suitable for small businesses, freelancers, or medium-sized sellers.
- Wix: It is a user-friendly program. It appeals to business owners looking for creativity with its drag-and-drop interface.
- Shopify: It is a public SaaS eCommerce platform. Suitable for entry-level businesses with less than 100 stocks.
- WooCommerce: Offers rich theme options. This WordPress-based system is free and open-source. The templates it offers allow you to make content edits.
- BigCommerce: It is a growing eCommerce infrastructure. It offers small business start-up steps with built-in features and SEO control.
- 3dCart: Provides multilingual support and professional shipping services. No API is required.
- Joomla: This platform helps you organize your content and install it. It offers stock control, data reporting, and more. Thanks to the free video training support, you can quickly learn how to use the system.
- PrestaShop: This allows you to create a unique sales website. You can place your products in templates or create a campaign with banners of your design.
Steps to Be Followed to Open a Successful eCommerce Website
With eCommerce systems, you can shop anytime, anywhere. However, if you want to be your boss, you need to do detailed research. Some steps affect before, during, and after opening an eCommerce website. What are these steps, or what steps do you need to go through?
People who want to sell online must first decide on the sector and niche they want to be in. In this case, people need to research the sectors with the highest sales, the share of industries in the eCommerce pie, annual growth statistics, and the increase in eCommerce volume.
You need to choose the products and services you want to sell. While determining the products; You can examine your competitors in the sector in which you will operate, the sales numbers of the market places, the comments and evaluations of the products on other platforms, and the search volumes of the products through the search engines.
By doing market research, you can determine the life of products and services. Market size, customers' requests and needs, product features, messages that affect customers, advertisements, and payment methods have an important place in this research.
Determining the target audience of the companies means applying the right strategy. This affects many areas, from product pricing methods to digital marketing studies.
- You need to design a catchy brand and logo.
- Individuals and businesses become taxpayers by establishing a company.
- With trademark registration, you can ensure that your trademark is legally protected.
- You need to get the domain and social media accounts of your business.
- You can choose a reliable eCommerce infrastructure and start the installation. Then you can protect the security of the page with SSL certificates, 3D Secure, and Trust Stamp.
- You need to design a sales-oriented page and care about the user experience. For example, you can increase your sales with professional product photos and detailed explanations.
- You can integrate virtual pos and securely receive your payments.
- You can get regular customers by deciding on the order method. In addition, by agreeing with a fast shipping company, you can positively affect the delivery processes.
- You need to place live support tools for topics such as getting help about consumers' shopping process, getting information about errors and other issues on the website.
- You can create an advertising strategy and digital marketing campaign. With Search Engine Optimization, you can rank higher on Google.
Various eCommerce Business Models
There are many ways to sell online. Some business models;
- Company-to-Company Sales: Used for wholesale sales.
- Sales from Company to Consumer: It is how businesses bring their products together with their consumers.
- Consumer-to-Consumer Selling: Consumers sell among themselves.
- Vertical eCommerce: Focuses on a specific category.
- Horizontal eCommerce: It reaches a broad target audience with its product range.
- Stock-Free eCommerce: The website agrees with suppliers and offers its products for sale on its page.